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Greater Straws - Illustration,
Packaging Design
Greater Than Gin pulled a playful April Fool’s prank on the bar community with Greater Straws - a packaged gifting product made of flavour-infused straws.
The idea was simple. Drop the straw into your drink, give it a swirl, and it adds flavour to the cocktail. Each box came with five flavours: mango, basil, orange, mint, and grapefruit.
For an April 1st activation, the boxes were sent out to bartenders, creators, and friends of the brand as a surprise. A prank that turned into a fun, community-led moment, with people sharing their flavour combinations and reactions online.
The visual design system had vibrant illustrations, line elements floating around it that match with the idea of keeping the vibe playful.
Nao Spirits (Diageo) - 2025
Design Direction -
Aparajita Ninan
Visual Design -
Palak Paun, Lalitha Mudapaka
Print and Production -
Gaurav Bhal
Copy -
Neeraj Manocha
Packaging Design
Packaging Illustration
Visual Design
Art Direction
Identity Extension
Visual Strategy
