Greater Than - Merch Packaging System

Greater Than Gin is launching a dedicated merch store featuring in-house designed merchandise. As part of the online and offline rollout, a modular sticker system was developed for both the website and the physical packaging.

The system includes a library of graphic icons along with a set of playful, copy-led stickers. On the website, the icons appear as a vibrant set used throughout the store interface. For the physical merch, the graphics are produced as holographic stickers and applied to the packaging.

Nao Spirits (Diageo) - 2025

Product Photography -

Shrikant Arora

Design Direction -

Aparajita Ninan

  • Identity Extension

  • Sticker System

  • Art Direction

  • Visual Design

  • Merch Packaging